Search Engine Optimization is designed to create an optimal website structure. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages. Characteristics that contribute to the final rank of a landing page include the number of landing pages on the site, the number of links between landing pages, the ratio of keyword occurences to the remaining text, and the general organization of the text. By changing the written content of a company's landing pages and creating more landing pages in general, Passage2web Marketing can greatly increase a website's natural search rankings.

The Link Recruitment process increases the accessibility of a website. Good content writing quickens the link recruitment process and helps make websites accessible to a larger span of qualified buyers. Passage2web Marketing's team of content writers create landing pages for every relevant company keyword—and they do it fast! Most companies will see the benefits of content writing within a few weeks.

The Conversion Rate process paves "online roads" so that Web visitors can quickly find the right information and the right products. Content writing is a natural part of the Conversion Rate process. Written content demonstrates the validity, the intelligence, and the expertise of the company that it represents. Passage2web writers save other businesses months of employee training and labor time by writing hundreds of professionally written pages. These pages are based on scientific research, offer clear and easy-to-read information, and are written in a style that is conducive to the products being sold and the nature of the company in general. Passage2web Marketing doesn't need to use coercive writing that "over-sells" itself. The right visitors don't have to be sold—they just need to be told!